~ November, 26 2009

Forsman & Bodenfors created an innovative digital campaign for the new opening store Ikea in Malmo, Sweden. The concept was based on a simple idea, starting to promote the brand through the profile of the store manager, Gordon Gustavsson by uploading pictures of the store’s showrooms and made they tagged by its friends. People tagged their favorite products on the uploaded photos and could mentioned themselves with their own name. The first to tag was the first to win the product ! No need to deny it large brands like Ikea will continue to innovate in social media, and now that Facebook is getting strengthen with its tools and on the other side brands are increasing their visibility by using them, we can measure how the next emerging market will be covered by powerful communities and brands addicts. Sources Ikea Fans Video by (...)

~ November, 6 2009

Planning your strategy and your creative concept In any traditional or alternative projects, we help you design a communication strategy throughout innovative concepts, creative ideas and strong web tools. Before any proposal, we perform a strict analysis of your products and services covering all commercial and technical aspects of your market. Therefore we are capable to offer you optimized solutions and favorable operating systems rich in advices and large possibilities in any choice of creativity and technological tools. Our first task will be to understand your business model, your products or services. Analyzing and defining your brand In that way we are able to help you determine the goals and set precise specifications: What are your competitors and what is your market (demand analysis) Visual identity which will be profitable What media (...)

~ November, 25 2009

Because... 1. We know the web since 2003 We use everyday new techniques to communicate with passion, to connect people and to create change: our history. 2. The web needed a new communication partner We’re all seeking something better everyday, we just speak up and show our way. 3. We innovate and share our innovations So you have just to follow the movement. 4. We lead a tribe, and help you lead yours We support you changing the face of your leadership to inspire and motivate your tribe, and help you getting it bigger. 5. We help create organizations that deliver clean communication We don’t just love our job, we also doing it in a scalable way that challenges (...)